India’s Largest online portal plans to expand its offline
reach PAN India in tier 3 & 4 cities by 2020
New Delhi: As a part of an aggressive plan to expand its
offline footprints throughout India, leading online healthcare portal
3hcare.in, recently launched its first diagnostic lab. The online portal has
started off with Kosi and is planning to gradually ramp up in other locations
in Haryana and western UP soon.
The pathology labs will operate under the name ‘3Hcare Labs’
which assures same day delivery of reports and free home sample collection to
all the neighboring customers. The lab is undergoing ISO certification and will
soon be receiving NABL accreditation.
“The diagnostic sector in India is poised for a heavy growth
due to the rising demand for healthcare. In more than 80% of the cases,
pathological results play a vital role in decision making for further treatment
which constitutes to one of the most significant aspects of medical care in
India. Diagnostic sector thus has a substantial impact on the continuum of
quality healthcare and building a preventing care network for better diagnosis
of health issues.” Says CA (Dr) Ruchi Gupta, Founder & CEO, 3hcare.in
With tier 3 & tier 4 cities devoid of even the basic
healthcare services like diagnostics, are in demand for critical attention.
With advancements in the technology, basic pathology labs do not necessarily
require the presence of specialized doctors but in fact, through its command
centers reporting of test results can be done with ease and the patient can be
directed for the right treatment.
Due to the absence of qualitative certification and entry
barriers, local diagnostics in tier 3 &4 cities are thriving. In such a
scenario, 3hcare labs (which is well established as 3hcare.in in the online
segment) has a greater scope for penetration and a stronghold in these villages
and towns in the offline segment as well.
“There is a gigantic gap between the availability and the
demand for pathological labs in small villages and towns which is a promising
potential for growth. With a tremendous rise in population, the upsurge in
chronic ailments, insufficient availability of diagnostic centers and demand
for accurate and timely medical care, 3Hcare Labs aims to provide the best
quality pathology services here.” Added Dr. Gupta
There is a change in the pattern of disease, now more and
more lifestyle-related ailments like diabetes, hypertension, cholesterol, and
cardiovascular disease are on the rise which is not only confined to tier 1
city. Around 30-35% of the total cases are reported from tier 3 & 4 cities,
which needs to be managed through regular tests. To cater to quality services,
3Hcare Labs offers better and consumer-friendly services like home sample
collection and timely reports.
The online portal that has been pioneering in providing the
best diagnostics services at the doorsteps also provides plan my surgery
feature to get timing and availability of treatment or surgery from the
best-accredited hospitals across India.
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